The Brief
The objective of this product is to provide a personalized and convenient online shopping experience for customers, with the aim of increasing sales and customer satisfaction. The target audience for the product is women who are interested in purchasing lingerie products. They may have different preferences in terms of styles, sizes, and colors.
The Process
Business Case Analysis
Involved in the business case analysis and research process for the product. The product will be focusing on their web-app platforms targeting international and online customer. Marketed through social media, email newsletters, and targeted ads on search engines and social media platforms. The marketing message will emphasize the convenience and personalization of the shopping experience, as well as the high-quality and stylish lingerie products offered by the brand.
Proposed Design Concept
The product will appear as a fun quiz to analyse the customer's needs. The result will use machine learning algorithms to provide personalized recommendations based on the customer's preferences. This feature will suggest lingerie items that are likely to appeal to the customer that is relevant to the available products, making the shopping experience more efficient and enjoyable.
