Addina Faizati

Product Designer · Creative Creator

I’m a Product Designer specialising in growth and retention, creating digital experiences that drive user adoption, engagement, and long-term customer value 👩🏻‍💻💗✨

Currently based in Italy 🇮🇹

Experience

Product Designer with strong expertise in fintech and investment products, experienced in collaborating with interdisciplinary teams and passionate about product innovation, growth, digital marketing, and customer retention.

2021 - 2026

Product Designer

SwissBorg

· Growth & Activation: Improved onboarding and acquisition experiences through design and experimentation, exceeding the initial number for first exchanges within 30 days by 11%.

2021 - 2026

Product Designer

SwissBorg

· Growth & Activation: Improved onboarding and acquisition experiences through design and experimentation, exceeding the initial number for first exchanges within 30 days by 11%.

2021 - 2026

Product Designer

SwissBorg

· Growth & Activation: Improved onboarding and acquisition experiences through design and experimentation, exceeding the initial number for first exchanges within 30 days by 11%.

· Engagement & Retention: Designed the loyalty product strategy and user experience, that resulted in 5M in $BORG tokens locked during the first year.

· Engagement & Retention: Designed the loyalty product strategy and user experience, that resulted in 376.9M native token locked in its first year of release

· Engagement & Retention: Designed the loyalty product strategy and user experience, that resulted in 376.9M native token locked in its first year of release

· Marketing Collaboration: Bridged product design and marketing strategy to optimise acquisition and conversion, achieving to 170K monthly traffic and conversion rates of up to 15%.

· Marketing Collaboration: Bridged product design and marketing strategy to optimise acquisition and conversion, achieving to 170K monthly traffic and conversion rates of up to 15%.

· Marketing Collaboration: Bridged product design and marketing strategy to optimise acquisition and conversion, achieving to 170K monthly traffic and conversion rates of up to 15%.

· Product Strategy: Collaborated with cross-functional stakeholders to shape product direction and align customer needs with business goals.Owned end-to-end product design for growth and loyalty initiatives, partnering with Product, Engineering, Marketing, and Data to define strategy and ship customer-facing features.

· Product Strategy: Collaborated with cross-functional stakeholders to shape product direction and align customer needs with business goals.Owned end-to-end product design for growth and loyalty initiatives, partnering with Product, Engineering, Marketing, and Data to define strategy and ship customer-facing features.

· Product Strategy: Collaborated with cross-functional stakeholders to shape product direction and align customer needs with business goals.Owned end-to-end product design for growth and loyalty initiatives, partnering with Product, Engineering, Marketing, and Data to define strategy and ship customer-facing features.

· User Research & Analytics: Used product analytics, experimentation, and user research to validate solutions and continuously improve the customer experience.

· User Research & Analytics: Used product analytics, experimentation, and user research to validate solutions and continuously improve the customer experience.

· User Research & Analytics: Used product analytics, experimentation, and user research to validate solutions and continuously improve the customer experience.

· Designed native mobile experiences across onboarding, loyalty, staking, and engagement.

· Designed native mobile experiences across onboarding, loyalty, staking, and engagement.

· Designed native mobile experiences across onboarding, loyalty, staking, and engagement.

· Contributed to and evolved the product design system, improving consistency and collaboration across teams.

· Contributed to and evolved the product design system, improving consistency and collaboration across teams.

· Contributed to and evolved the product design system, improving consistency and collaboration across teams.

2019 - 2021

Freelance Designer/Contractor

· Client Consulting: Delivered design solutions for global clients including Accenture (via Fjord), Mandarin Oriental, EE, and Enuma.

2019 - 2021

Freelance Designer/Contractor

· Client Consulting: Delivered design solutions for global clients including Accenture (via Fjord), Mandarin Oriental, EE, and Enuma.

2019 - 2021

Freelance Designer/Contractor

· Client Consulting: Delivered design solutions for global clients including Accenture (via Fjord), Mandarin Oriental, EE, and Enuma.

· Cross-Functional Collaboration: Worked with multidisciplinary teams across web, mobile, and business.

· Cross-Functional Collaboration: Worked with multidisciplinary teams across web, mobile, and business.

· Cross-Functional Collaboration: Worked with multidisciplinary teams across web, mobile, and business.

· Industry Expertise: Applied design thinking across hospitality, telecom, education, and digital products.

· Industry Expertise: Applied design thinking across hospitality, telecom, education, and digital products.

· Industry Expertise: Applied design thinking across hospitality, telecom, education, and digital products.

2022 - 2024

Creative Content Creator

· Grew a design community to 15K+ members and reached 250K+ impressions through educational content.

2022 - 2024

Creative Content Creator

· Grew a design community to 15K+ members and reached 250K+ impressions through educational content.

2022 - 2024

Creative Content Creator

· Grew a design community to 15K+ members and reached 250K+ impressions through educational content.

· Partnered with leading design and technology brands on content collaborations and product reviews campaigns.

· Partnered with leading design and technology brands on content collaborations and product reviews campaigns.

· Partnered with leading design and technology brands on content collaborations and product reviews campaigns.

EDUCATION

Master of Science, Product Service System Design

Politecnico di Milano

Foundations of Project Management

Google Certificate, Coursera

Foundations of Digital Marketing & E-Commerce

Google Certificate, Coursera

Skills

My skill set is focusing on designing and building clear, usable digital products. I work across product design, mobile app design, and website creation.

Strategy

  • Problem framing

  • User research

  • Product thinking

Design

  • Product design

  • UX & UI

  • Design system

  • Prototyping

Skills

2 Files

Stack

5 Files

© 2026 · Addina Faizati

© 2026 · Addina Faizati

Chat with me

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