byaddinaf

Addina Faizati

Product Designer

addinafaizati@gmail.com

byaddinaf.com

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About me

Experienced Product Designer showcasing diverse proficiency across multiple digital fields. Skilled at collaborating with interdisciplinary teams, with a background in fintech, insurance, healthcare, and edtech. Enthusiastic about product innovation, digital marketing, growth, and building customer loyalty.

Experience

Product Designer for Customer Loyalty @ SwissBorg

2024 - present

Creative and detail-oriented Product Designer with a strong track record in fintech and crypto products

Expert in user experience design, prototyping, and crafting intuitive, visually compelling interfaces
Driven by a passion for solving complex problems through design innovation and data-informed decisions
Collaborates effectively with cross-functional teams to deliver seamless, high-impact digital experiences
Focused on driving user adoption and growth through thoughtful design solutions and continuous user experience enhancements

Product Designer for Marketing Product @ SwissBorg

2021 - 2024

Create captivating and adaptable product designs for various devices

Develop, maintain, and record design methodologies and design systems.
Work closely with developers to ensure product consistency and reliability on multiple devices.
Collaborate with the marketing department to integrate the company’s branding, marketing objectives, and relevant market analysis results into the product.

Freelance Designer/Contractor

2019 - 2021

Provided designs & illustration assets that offered users attractive design options to enhance the experience and service performance.

Worked on a wide range of projects, including service, website, app, content, and graphic design, as a contracted designer for design agencies.
Collaborated with design agencies on projects for clients such as Mandarin Oriental Hotel, EE (part of British Telecom), Caroline Deisler (500K audience), Enuma Inc, and more.

Provide designs and illustration assets that offer users attractive design options that could enhance the experience and the service performance. I have worked with a wide range of projects of service, website, app, content, and graphic design.

Clients:
- Mandarin Oriental Hotel : Providing digital assets library for Mandarin Oriental Hotel for their internal training courses. Hired under a design agency.

- EE (part of BT company): Providing design for their upcoming product pitch presentation and mockup. Hired under a design agency.
- Caroline Deisler: Providing social media assets library for Caroline Deisler, a social media persona focusing on health and fitness.
- Enuma Inc: Providing digital assets library for Enuma Inc app (Sekolah Enuma) focusing in education technology industry.

Digital Content Creator @ byaddinaf

2022 - present

Created a design community with over 15K members.

Offer design advice and tutorials, product and tool evaluations, and tech lifestyle.
Estimated impressions may exceed 250K.
Partnered with multiple brands and firms: BenQ Siemens, Lumina, Artboard Studio, Acefast, Jitter, DrawKit, Designstripe, Uizard, and more.