SwissBorg Website
Information Architecture
UX Design
UI Design
A/B Testing
SwissBorg is a Europe-based blockchain-driven Crypto Wealth Management application boasting over 700K users. The SwissBorg Website serves as their primary information hub, consistently receiving updates. The site's organic visits range from 10K to 170K per month. SwissBorg's website is geared towards boosting organic traffic and increasing app downloads.
SwissBorg Website
Information Architecture
UX Design
UI Design
A/B Testing
SwissBorg is a Europe-based blockchain-driven Crypto Wealth Management application boasting over 700K users. The SwissBorg Website serves as their primary information hub, consistently receiving updates. The site's organic visits range from 10K to 170K per month. SwissBorg's website is geared towards boosting organic traffic and increasing app downloads.
SwissBorg Website
Information Architecture
UX Design
UI Design
A/B Testing
SwissBorg is a Europe-based blockchain-driven Crypto Wealth Management application boasting over 700K users. The SwissBorg Website serves as their primary information hub, consistently receiving updates. The site's organic visits range from 10K to 170K per month. SwissBorg's website is geared towards boosting organic traffic and increasing app downloads.
SwissBorg Website
Information Architecture
UX Design
UI Design
A/B Testing
SwissBorg is a Europe-based blockchain-driven Crypto Wealth Management application boasting over 700K users. The SwissBorg Website serves as their primary information hub, consistently receiving updates. The site's organic visits range from 10K to 170K per month. SwissBorg's website is geared towards boosting organic traffic and increasing app downloads.
Overview
The primary objective is to create a captivating and adaptable website that highlights the application offerings and serves as an initial entry point to the acquisition funnel.
As the leader designer for this product, I build and record design systems, closely cooperating with developers to guarantee the website's functionality, effectiveness, adaptability, and stability across various devices. I also collaborate with the marketing team to integrate the company's brand design and marketing objectives.
Overview
The primary objective is to create a captivating and adaptable website that highlights the application offerings and serves as an initial entry point to the acquisition funnel.
As the leader designer for this product, I build and record design systems, closely cooperating with developers to guarantee the website's functionality, effectiveness, adaptability, and stability across various devices. I also collaborate with the marketing team to integrate the company's brand design and marketing objectives.
Overview
The primary objective is to create a captivating and adaptable website that highlights the application offerings and serves as an initial entry point to the acquisition funnel.
As the leader designer for this product, I build and record design systems, closely cooperating with developers to guarantee the website's functionality, effectiveness, adaptability, and stability across various devices. I also collaborate with the marketing team to integrate the company's brand design and marketing objectives.
Overview
The primary objective is to create a captivating and adaptable website that highlights the application offerings and serves as an initial entry point to the acquisition funnel.
As the leader designer for this product, I build and record design systems, closely cooperating with developers to guarantee the website's functionality, effectiveness, adaptability, and stability across various devices. I also collaborate with the marketing team to integrate the company's brand design and marketing objectives.
Challenge
The main challenge is determining how we can guarantee the website effectively transitions into downloads, as it is a crucial element in the acquisition funnel.
In addition, the website should align with the brand's visual identity and provide a smooth experience from the web platform to the app. This involves creating and upholding design systems, crafting style guides, and participating in the development of the website's content strategy.
Challenge
The main challenge is determining how we can guarantee the website effectively transitions into downloads, as it is a crucial element in the acquisition funnel.
In addition, the website should align with the brand's visual identity and provide a smooth experience from the web platform to the app. This involves creating and upholding design systems, crafting style guides, and participating in the development of the website's content strategy.
Challenge
The main challenge is determining how we can guarantee the website effectively transitions into downloads, as it is a crucial element in the acquisition funnel.
In addition, the website should align with the brand's visual identity and provide a smooth experience from the web platform to the app. This involves creating and upholding design systems, crafting style guides, and participating in the development of the website's content strategy.
Challenge
The main challenge is determining how we can guarantee the website effectively transitions into downloads, as it is a crucial element in the acquisition funnel.
In addition, the website should align with the brand's visual identity and provide a smooth experience from the web platform to the app. This involves creating and upholding design systems, crafting style guides, and participating in the development of the website's content strategy.
Process
During the initial phase, I collaborate extensively with product managers and fellow product designers to establish each project's objectives and prerequisites. I conduct research on the target demographic and examine competitors before moving on to the creation of wireframes that are reviewed and revised based on input from the product team and stakeholders.
I generate high-fidelity designs for the website's visual components, such as color schemes, typography, and graphics, in addition to any interactive elements like buttons, dropdown menus, and sliders. It is important to ensure the website aligns with the brand's visual identity and fulfills the project's specifications.
I maintain close communication with the development team to guarantee the accurate implementation of the website. A thorough review and testing of the website are performed throughout the development process to ensure the quality meets SwissBorg's standards.
Process
During the initial phase, I collaborate extensively with product managers and fellow product designers to establish each project's objectives and prerequisites. I conduct research on the target demographic and examine competitors before moving on to the creation of wireframes that are reviewed and revised based on input from the product team and stakeholders.
I generate high-fidelity designs for the website's visual components, such as color schemes, typography, and graphics, in addition to any interactive elements like buttons, dropdown menus, and sliders. It is important to ensure the website aligns with the brand's visual identity and fulfills the project's specifications.
I maintain close communication with the development team to guarantee the accurate implementation of the website. A thorough review and testing of the website are performed throughout the development process to ensure the quality meets SwissBorg's standards.
Process
During the initial phase, I collaborate extensively with product managers and fellow product designers to establish each project's objectives and prerequisites. I conduct research on the target demographic and examine competitors before moving on to the creation of wireframes that are reviewed and revised based on input from the product team and stakeholders.
I generate high-fidelity designs for the website's visual components, such as color schemes, typography, and graphics, in addition to any interactive elements like buttons, dropdown menus, and sliders. It is important to ensure the website aligns with the brand's visual identity and fulfills the project's specifications.
I maintain close communication with the development team to guarantee the accurate implementation of the website. A thorough review and testing of the website are performed throughout the development process to ensure the quality meets SwissBorg's standards.
Process
During the initial phase, I collaborate extensively with product managers and fellow product designers to establish each project's objectives and prerequisites. I conduct research on the target demographic and examine competitors before moving on to the creation of wireframes that are reviewed and revised based on input from the product team and stakeholders.
I generate high-fidelity designs for the website's visual components, such as color schemes, typography, and graphics, in addition to any interactive elements like buttons, dropdown menus, and sliders. It is important to ensure the website aligns with the brand's visual identity and fulfills the project's specifications.
I maintain close communication with the development team to guarantee the accurate implementation of the website. A thorough review and testing of the website are performed throughout the development process to ensure the quality meets SwissBorg's standards.
Experiment
In order to better comprehend which website components are most persuasive to users, we regularly conduct experiments and A/B tests. I have devised several variations that involve shifting elements such as testimonials, Swiss-made branding, ratings, or other statistical data as credentials.
Additionally, we perform tests with various hero images, CTAs, and copywriting to determine which visuals yield the highest conversion rates. Our ongoing experimentation enables us to gather valuable information and refine the website's formula.
Experiment
In order to better comprehend which website components are most persuasive to users, we regularly conduct experiments and A/B tests. I have devised several variations that involve shifting elements such as testimonials, Swiss-made branding, ratings, or other statistical data as credentials.
Additionally, we perform tests with various hero images, CTAs, and copywriting to determine which visuals yield the highest conversion rates. Our ongoing experimentation enables us to gather valuable information and refine the website's formula.
Experiment
In order to better comprehend which website components are most persuasive to users, we regularly conduct experiments and A/B tests. I have devised several variations that involve shifting elements such as testimonials, Swiss-made branding, ratings, or other statistical data as credentials.
Additionally, we perform tests with various hero images, CTAs, and copywriting to determine which visuals yield the highest conversion rates. Our ongoing experimentation enables us to gather valuable information and refine the website's formula.
Experiment
In order to better comprehend which website components are most persuasive to users, we regularly conduct experiments and A/B tests. I have devised several variations that involve shifting elements such as testimonials, Swiss-made branding, ratings, or other statistical data as credentials.
Additionally, we perform tests with various hero images, CTAs, and copywriting to determine which visuals yield the highest conversion rates. Our ongoing experimentation enables us to gather valuable information and refine the website's formula.
Conclusion
Following several A/B testing aimed at various target demographics, we now have a deeper grasp on what is most effective for our intended audience.
The experiment led to improved performance and conversion for our product. In combination with a boost from a Google campaign, we successfully raised traffic to 170K per month and achieved a conversion rate of up to 15%. Our ranking on the first page of Google Search has improved, with increased scores in accessibility (81), best practices (95), and SEO (91).
Conclusion
Following several A/B testing aimed at various target demographics, we now have a deeper grasp on what is most effective for our intended audience.
The experiment led to improved performance and conversion for our product. In combination with a boost from a Google campaign, we successfully raised traffic to 170K per month and achieved a conversion rate of up to 15%. Our ranking on the first page of Google Search has improved, with increased scores in accessibility (81), best practices (95), and SEO (91).
Conclusion
Following several A/B testing aimed at various target demographics, we now have a deeper grasp on what is most effective for our intended audience.
The experiment led to improved performance and conversion for our product. In combination with a boost from a Google campaign, we successfully raised traffic to 170K per month and achieved a conversion rate of up to 15%. Our ranking on the first page of Google Search has improved, with increased scores in accessibility (81), best practices (95), and SEO (91).
Conclusion
Following several A/B testing aimed at various target demographics, we now have a deeper grasp on what is most effective for our intended audience.
The experiment led to improved performance and conversion for our product. In combination with a boost from a Google campaign, we successfully raised traffic to 170K per month and achieved a conversion rate of up to 15%. Our ranking on the first page of Google Search has improved, with increased scores in accessibility (81), best practices (95), and SEO (91).